"I've always thought of the T-shirt as the Alpha and Omega of the fashion alphabet."
— Giorgio Armani
We believe in:
Keeping it simple
Keeping it fun
Call us out on our bullshit if we ever:
GET SUPER BASIC
Knock us over with a magnum if we ever make a "rosé all day" shirt.
GO A LITTLE TOO FAR
There are definitely some ideas that are better left in our Notes app, and we're the first too admit a fuck-pas. Talk to us and we'll be quick to make it right.
Our statements may have multiple meanings and long, drawn out backstories, but our business is just the opposite. Straightforward and transparent is what we always strive to be.
Where do those ideas come from?
From you, from our friends, from people we think are funny. It's things we yell into our friends' ears after too many vodka sodas, but it's also that funny text that you're kinda proud of coming up with on your groupchat.
We're looking for fresh content, submit an idea below and you could soon be wearing it.